TODAY AT APPLE

Leading a team of two writers, our task was to help launch Today at Apple as an exciting new program to transform Apple Stores around the world into local town halls of inspiration. Makers could gather at any Apple Store to attend a variety of in-store Today at Apple sessions led by renowned artists, emerging talent or Apple Creatives in order to further their personal skills on Apple devices. And the strategy for this campaign? To bring this initiative to life with a launch video, an online branding page, as well as a reservation page to sign up for the latest sessions.

Role: ACD/Video Co-Writer

The Today at Apple Launch Video captures the dynamic energy of a creative town hall.

The brand page introduced Today at Apple as an exciting new initiative for customers to discover new ways to push their creativity at their local Apple Store.