HYUNDAI NCAA

Hyundai has raised the bar in terms of engineering, styling and reliability. So much so, that they're now top-of-mind in terms of owner loyalty. To help promote Hyundai's sponsorship of NCAA college football, the strategic insight was to link the devotion folks have for their favorite college teams to the loyalty drivers have for Hyundai. A social media effort was implemented to capture user-generated content from hard core fans to provide authentic footage for the videos.

Role: Copywriter